My Book

Zero Se Hero — A journey of entrepreneurship, leadership and life

Zero Se Hero is the autobiography of Rajiv K Poddar. It tells how a young man with no capital built a group of businesses over 40 years, and what money, failure, family and travel taught him along the way.

Formats
Paperback & ebook
Pages
268
Language
English
Published
2026
Front cover of Zero Se Hero by Rajiv K Poddar
About the book

What Zero Se Hero is About

A first-generation story, told without the polish

Most business books begin after the hard part. This one begins during it — with a borrowed loan, a single product line and a customer list written by hand. The chapters follow the same order life did: scarcity, the first sale, the first serious mistake, the first team, the first factory, and the long stretch in the middle where nothing looks like progress.

It is an autobiography rather than a manual, so the lessons arrive the way they actually arrived: late, expensively, and usually disguised as a problem. Each chapter closes with the one thing that experience taught, stated plainly enough to argue with.

Readers who are starting out use it as reassurance that the early years are meant to feel like this. Readers further along tend to recognise their own decisions in it — including the ones they would now take differently.

What's inside

Six chapters that carry the story

Twelve chapters in all; these are the six readers write in about most often.

  1. Starting at zero

    A childhood of counted rupees, and the decision to trade a safe job for an uncertain ledger.

  2. The first sale

    Why the first customer is never about the product, and what he got wrong for two years afterwards.

  3. Building a team

    Hiring people who were better than him, and learning to be comfortable in a room he no longer led alone.

  4. Failure, in detail

    The order that nearly ended everything, and the eleven months it took to repay what it cost.

  5. Going global

    Partnerships across Asia, Europe and the Middle East, and the cultural lessons that came free with them.

  6. Music, travel and meaning

    Why a life measured only in turnover is a badly kept set of books.

Hear the book

Chapters from Zero Se Hero, read on the podcast

Rajiv reads and talks through a chapter in each of these short episodes. Press play and the player loads; nothing is requested from YouTube before you ask for it.

Chapter 1

Why this book?

From the Zero Se Hero book podcast. At 52, realising he had become highly aggressive, Rajiv took his family's advice and saw a psychiatrist. That decision changed his life and led to the book.

Guest
Rajiv K Poddar (solo)
Length
3 min
Released
5 Aug 2026
Chapter 4

Raju vs the Kabuliwala

From the Zero Se Hero book podcast. In 1976 a Kabuliwala was lending to workers at 11 percent a month. A young Rajiv, needing 25 rupees for his tutor, started lending his 500 rupees of savings at half that rate. His first business.

Guest
Rajiv K Poddar (solo)
Length
2 min
Released
22 Aug 2026
Chapter 7

First Manufacturing Business Age 19

Can a 19-year-old college student start manufacturing scientific instruments and turn it into a profitable business? In Chapter 7 of the You Can Become Zero SE Hero Book Review Podcast, Rinky Khan speaks with author Rajiv K. Poddar about his very first manufacturing venture—started when he was just 19 years old, long before his professional career at Webel, PCL, Tata Telecom and Toshniwal. While studying Physics Honours at St. Paul's College in 1983, Rajiv noticed that many of the scientific instruments used in the laboratory could potentially be manufactured locally.

Guest
Rajiv K Poddar (solo)
Length
3.06
Released
30 Sep 2026
Chapter 10

4 Interviews 4 Jobs

*“I have given four interviews in my life. And all the four jobs I got.”* But getting a job was never Rajiv K. Poddar's ultimate goal. In this episode of *You Can Become Zero to Hero*, Rajiv explains the fascinating story behind the four job interviews he gave in his life—and why each experience ultimately pushed him closer to **entrepreneurship**.

Guest
Rajiv K Poddar (solo)
Length
4.32
Released
14 Sep 2026
Chapter 10

Management trainee can act like a CEO

What does it really take to earn authority and become a lead

Guest
In Conversation with Rinky Khan
Length
12:17
Released
30 Sep 2026
Chapter 12

My first psychiatrist experience

From the Zero Se Hero book podcast. December 1992, a breakdown, and the courage it took to ask for help, rebuild confidence and keep going.

Guest
In conversation with Rinky Khan
Length
5 min
Released
17 Aug 2026
Chapter 17

The Taiwan deal

From the Zero Se Hero book podcast. Losses from a UPS technology problem, a visit to COMPUTEX in Taiwan, and how one honest, confident conversation won a technology partnership.

Guest
In conversation with Rinky Khan
Length
5 min
Released
18 Aug 2026
Chapter 18

The Don Bosco admission story

From the Zero Se Hero book podcast. When his son lost a school admission lottery, Rajiv talked his way to the principal with confidence, logic and humour. A lesson in what communication really is.

Guest
In conversation with Rinky Khan
Length
9 min
Released
10 Aug 2026
Chapter 22

No life is the best life

From the Zero Se Hero book podcast. An Italian met on the road in 2004 lived nothing like the conventional script, and was content. Who decides what a good life is?

Guest
In conversation with Rinky Khan
Length
4 min
Released
10 Aug 2026
Chapter 25

Bridging the Generational Divide

Is You Can Become Zero to Hero only a book for **Gen Z, Gen Alpha, start-ups and entrepreneurs**? Or does it have something to offer parents as well?

Guest
Rajiv K Poddar (solo)
Length
1.48
Released
15 Sep 2026
Chapter 26

Travelling and what China taught me

From the Zero Se Hero book podcast. Observations from China, Japan, the USA, Turkey, Africa and India, and why understanding people and culture matters as much as the market.

Guest
In conversation with Rinky Khan
Length
8 min
Released
10 Aug 2026
Chapter 27

China Learning

What can an entrepreneur learn from China beyond manufacturing and business? In this episode of You Can Become Zero Se Hero, Rajiv K. Poddar shares how his experiences in China transformed the way he thinks about hard work, honesty, commitment, customer relationships, hospitality and business discipline.

Guest
Rajiv K Poddar (solo)
Length
1.41
Released
4 Sep 2026
Chapter 28

Smartpower Philosophy

“Customer is king” is one of the most common beliefs in business. But what if the customer is not the king?

Guest
Rajiv K Poddar (solo)
Length
2.17
Released
6 Sep 2026
Chapter 29

Employees are Owners

How do you build a business where your team doesn't simply work like employees—but **thinks and acts like entrepreneurs**?

Guest
Rajiv K Poddar (solo)
Length
2.04
Released
16 Sep 2026
Chapter 30

The spiritual shift

From the Zero Se Hero book podcast. After COVID, business success had stopped bringing happiness. A 45-day discipline of morning walks and pranayama, suggested by his guru B K Bhandari, became a year and changed his outlook.

Guest
In conversation with Rinky Khan
Length
5 min
Released
19 Aug 2026
Chapter 31

MBA Reality

s a foreign MBA always the best path to success? And what happens when talented young Indians choose high-paying jobs abroad instead of returning to their family businesses and building companies in India?

Guest
In Conversation with Rinky Khan
Length
11.57
Released
12 Sep 2026
Chapter 32

Time Management

We all have the same 24 hours, so why do some people accomplish far more than others? In this episode of You Can Become Zero to Hero, Rinky Khan asks Rajiv K. Poddar about one of the most practical concepts from his book: the four quadrants of time management

Guest
In Conversation with Rinky Khan
Length
11.44
Released
8 Sep 2026
Chapter 33

Johari Window vs Leadership

What does the *Johari Window* have to do with leadership, team management and career growth? In this episode of *You Can Become Zero to Hero*, Rinki Khan asks Rajiv K. Poddar to explain the Johari Window concept presented in his book and how it can help us understand **personality, communication, feedback and leadership potential**.

Guest
In Conversation with Rinky Khan
Length
9.03
Released
13 Sep 2026
Chapter 34

Wealth Dynamics VS Zodiac

Are our careers and success determined by our zodiac signs, date of birth and destiny—or can we understand ourselves through our skills, personality and natural behavior patterns?

Guest
In Conversation with Rinky Khan
Length
7.34
Released
29 Aug 2026
Chapter 35

The willpower story

From the Zero Se Hero book podcast. Months of cervical spondylitis, a lesson borrowed from watching great athletes, and how taking charge of his own recovery through yoga worked where treatment had not.

Guest
In conversation with Rinky Khan
Length
4 min
Released
21 Aug 2026
Chapter 36

Simple solutions to bigger problems

From the Zero Se Hero book podcast. Twenty years of stomach pain, a string of wrong diagnoses from filaria to suspected cancer, and the one doctor who finally found the simple answer.

Guest
Rajiv K Poddar (solo)
Length
4 min
Released
26 Aug 2026
Chapter 37

Love vs Priti

From the Zero Se Hero book podcast. Prem, priti, sneh and vatsalya: why so much of what we call love carries expectation, and what the Ramcharitmanas line "bhay binu hoi na preeti" means.

Guest
In conversation with Rinky Khan
Length
3 min
Released
24 Aug 2026
Chapter 38

Entrepreneur = Joker

From the Zero Se Hero book podcast. The ringmaster, the magician and the joker: why entrepreneurs carry the biggest load, get the least understanding, and why finding a successor is the real measure of success.

Guest
Rajiv K Poddar (solo)
Length
7 min
Released
7 Aug 2026
Chapter 39

A call from Yamraj, the funeral invitee list

From the Zero Se Hero book podcast. A vivid dream of arriving at Nimtala cremation ground to find the funeral was his own, and what he decided to do with the time he still had.

Guest
In conversation with Rinky Khan
Length
2 min
Released
20 Aug 2026
Chapter 40

Working Vs Retirement Age

*Should you retire at 40, 50 or 60—or should you keep working for as long as you have passion and purpose?*

Guest
In Conversation with Rinky Khan
Length
8.07
Released
17 Sep 2026
Reader reviews

What readers say about Zero Se Hero

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Read a little first

A sample from chapter one

Open the sample passage

The shop opened at nine, but my father was there by seven, and so, from the age of eleven, was I. Nothing about those two hours was instructive in the way people mean when they use the word. We swept. We counted. We wrote the same three columns into the same ruled book. What I learned was not accountancy; it was that a business is a promise you keep every morning whether or not anybody is watching you keep it.

Years later, when I had staff and a plant and an office with a door that closed, a supplier asked me how I decided who to trust. I told him about the ruled book. He laughed politely, the way people do when they have asked a serious question and received an answer about somebody's childhood. But it was the honest answer. I had never found a better test than whether a person did the boring part when there was no audience for it.

That is really what this book is about. Not the deals, which were mostly ordinary. Not the numbers, which anyone can look up. It is about the boring part, done for forty years, and what it slowly turns into.

From Zero Se Hero, chapter one. © Rajiv K Poddar.

About the author

Rajiv K Poddar

Rajiv K Poddar is an entrepreneur, singer, author, traveller and podcaster with more than 40 years of business experience. He has recorded 100+ songs, travelled to 30+ countries and given 1000+ talks and interactions worldwide.

Zero Se Hero is his first book, written over four years, largely in airports and hotel rooms between the businesses that it describes.

Read the full biography
About Rajiv K Poddar
Questions

Frequently asked questions about the book

What is Zero to Hero about?

Zero to Hero is the autobiography of Rajiv K Poddar — how a young man with no capital and no network built a group of businesses over 40 years, and what he learned about money, people, failure and purpose along the way.

Where can I buy Zero to Hero?

The book is available in paperback and ebook from Amazon and Flipkart, or directly from this website. Use the buy buttons at the top of this page.

What formats and languages is the book available in?

It is published in English in paperback and ebook editions. A Hindi edition is planned.

Who should read this book?

First-generation entrepreneurs, students starting out, and anyone rebuilding after a setback. It is written as a story rather than a manual, but every chapter ends with what the experience actually taught him.

How long is Zero to Hero?

The paperback runs to 268 pages across 12 chapters, and most readers finish it in five or six sittings.

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